One of the few regrets anyone can have in an online business is the failure to collect email addresses of their visitors. Simply put, the failure to have a list.
More often than not, you will hear people say, "the money is in the list" and that by itself is a statement of truth. Email list gets people coming back to your website, and by extension increases profit in business, because you are already dealing with a targeted audience.
Therefore, it is essential that you build an email list if you intend reaching out to old customers and engaging your readers. Whichever the case, this doesn't happen by rocket science, you will need to deploy pretty and conversion-optimized optin forms to your website and analyze your data to know what technique and strategy will work best for you.
MailOptin WordPress Plugin
MailOptin is a WordPress plugin that makes it super easy to ask people to join your email list; this is the elemental aspect of list building. Unlike other alternatives, MailOptin goes a step further to ensure your list subscribers are nurtured and constantly engaged using its suite of event-triggered and automated emails such as new post notification and email digest.
Without any further ado, let's take a look at MailOptin features and what makes it a good choice for growing your list.
How Can MailOptin Grow My Business?
MailOptin is not just a plugin, it is an all-in-one solution that allows you grow your list, and by extension, increase sales and revenue. No doubt, if you can grow a targeted list, you are always going to make money out of it.
You can start creating eye-catching forms that actually converts with MailOptin. In the plugin, you will find a collection of done-for-you optin themes which you can customize further to your heart content.
You also have several optin form types to select from such as
- Popups (also called lightbox)
- Before and After Post Content Form
- Sidebar/Widget Forms: displays an optin on the sidebar or widgetize area of your site
- Notification Bar (also called hello or floating bar)
- Shortcode and Template Tag Embed: allows you display your optin anywhere on your site
Essentially, with MailOptin, you can easily:
- Create multiple opt-in form types using a live visual editor
- Connect the optin forms to multiple email service providers
- Determine how you want these forms to be displayed using its advanced trigger rules
- Take advantage of statistical data, including A/B split testing to analyse your optin forms for conversions
And much more is possible with provided options.
Creating Optin Forms in MailOptin
In other to demonstrate how the plugins works, let's create a popup optin form. Click on "Optin Campaigns," within this page you should be able to create a new campaign. It is possible to have different forms running on your site. For instance, you could have popups, as well as "in-post" optin forms append to your articles. So, after deciding the type of optin forms you want to create, click on "Add New" and you will be taken to a new page where you can select a "Campaign Template."
Give the campaign a name, select a theme and you will be redirected to the builder or customizer where you customize and setup the optin.
MailOptin supports all the leading email marketing software and autoresponder. Integration is very easy as saving your account API key or clicking a button to authorize MailOptin to connect to your account.
Advance Targeting and Display Rules
One of the features of MailOptin you will fall in love with is its precise targeting and trigger options. The Display Rules are set of rules that determine how and where your optin form will be displayed.
Basically, you can decide:
- Which pages you want your optin forms to be displayed
- If you want to show your optin forms to new or returning visitors
- To show a success message or close the optin forms after getting a lead
- If you want to display your optin forms to mobile, pc, tablet users
Digging deeper, MailOptin also allows you display your optins using any of the following rules:
- Exit-Intent: displays the optin at the precise moment a visitor is leaving your website
- Scroll trigger: displays optin after visitors scroll down your site page
- Time on site: displays optin after visitors have been on your site for a specific time
- Referrer detection: displays optin targeted at visitors from specific website referrals
- Pageviews: displays optin to visitors once they reach a certain number of page views
That is not all, you can also trigger your optin forms using the following more advanced rules:
- User targeting
- Visitors using adblock
There is also an option to display optins forms only when a visitor clicks a specific link in your post. This is called Click Launch in MailOptin. A very handy feature that lets you hide contents behind an email signup box. If your visitors are interested in getting whatever is behind the form, they have to subscribe to get it.
It is also possible to automatically send out newsletters to your email list each time you publish a new post or you can send a daily, weekly or monthly digest of your posts. You have a default email template you can use. There is also an option to "code your design" from scratch. Here, you will require some level of coding to get this done, otherwise you are free to use the predefined templates which is pretty good.
Therefore, if you published a new post, MailOptin can automatically send out an email alert to all your subscribers containing relevant information.
Publish Your Optin Form
After choosing a form type and selecting a template, customizing same and going through the configuration steps, the next thing to do is to publish or enable your optin form.
In the "Optin Campaign" page, toggle on/off your optin campaign to enable or disable it. A blue optin campaign indicates that the specific form is live while a grey color means that the optin form has been deactivated.
Insight and Analytics
When your campaign goes live, you can carry out some extended functions which are necessary for analysing the growth of your list. The following data are available in MailOptin analytics section such as top converting pages, top displayed optin, number of impressions, number of subscribers, conversion rate etc.
Then, you can use those data to improve your optin forms, in other to boost your click through rate and overall get better results.
There are three options for purchasing MailOptin leads generation plugin
- $69, Standard plan for use on 1 website
- $169, Pro plan for use on 3 websites
- $269, Agency plan for use on unlimited websites
You can view the full list of the simple pricing plan on the MailOptin website.
Alternatively, if you want to first try MailOptin for free before purchasing a premium plan, you can download it right away from the WordPress repository.
Is MailOptin Worth Your Money?
MailOptin is a cost-effective way to start building an email list. It doesn't come with a complex interface. It uses the WordPress Customizer that you already know and love.
While it is very powerful, it is also very easy to use. It can be used by bloggers, eCommerce website owners, marketing agencies and essentially anyone who uses WordPress with the intention of building an email list.
In conclusion, MailOptin brings a lot of new features into play. The beautifully designed built-in templates makes your work easier, you won't go blank staring at an empty white space trying to figure out what to do from the scratch. Then, you have a bunch of targeting options you use to control how and where you want your optin forms to be displayed.
More also, you can use that feature to build a segmented email list that targets a particular set of people. MailOptin also enables you analyse your data with its analytical and split test engine so you can make data-driven decisions.
Take your list building journey to the next level by trying out MailOptin today.
Special guest post by Collins Agbonghama