The titles of pages are controlled by the <title> tag in the <head> section of a website. They are important for all kinds of reasons. Telling the user where they are. The name of the page when bookmarked both locally and socially. They are important for SEO.
The most popular SEO plugin for WordPress is certainly the All-In-One SEO Pack. It's on just about every plugin roundup you'll ever see. It's free. It works well. But it's not the only kid on the block. One of the guys from WP Engineer has a competing product: wpSEO. I've now used them both. I thought a head-to-head comparison would be useful for people to see.
You don't want to go putting HTML tags directly into post titles. It might show up OK on your own site, but it can be problematic. For example, your titles through RSS will show the tags as next, not render them. I was wishing for a plugin to handle this better, but until then, here is almost-as-simple way to go about it.
Just a quick update to the post I wrote about plugins I'm too lazy to write. Steve Whiteley put together a plugin for Subtitles that is exactly how I envisioned it. For my wishes about avoiding widows in post titles, Shaun Inman had the solution years ago. (Shaun's site is down for me right now, but I'm sure won't be for long).
... or slightly more accurately, that I don't know how to write =)
I think it would be a cool format for a blog to have a title and a subtitle for every single Post. You could easily do it with Custom Fields, but this plugin would alter the Admin screen for writing posts to insert an additional text area underneath the title and above the content area.
By default, WordPress provides a decent way of including
<title></title> information for your posts, pages, and various archive views. Using WordPress’ built-in template tag, “
wp_title()”, we can specify several useful parameters, including: